Latest Blog Posts
CRM Strategy – CRM as a Business Operating System
AI Governance in CRM
Why Every Business Needs an AI Statement
Building a Scalable CRM Strategy with AI
How CRM and AI Can Boost Sales Process Optimisation
AI in CRM: Practical Steps for Mid-Market Teams
Smarter Segmentation: AI’s Role in Customer Journeys
Turning CRM Data Into Growth: Marketing and Sales Alignment
Proving AI ROI in CRM: What to Measure, Track, and Report
How AI in CRM is Driving Strategic Growth
How Microsoft’s Agentic AI Agents Are Changing Business
Streamlining Sales Success: Sales Process Optimisation