The Proposal | QGate

A sales pipeline becomes much less useful when opportunities are moved forward based on enthusiasm rather than actual progress.

Someone filling in a contact form might be a promising start, but there is still quite a lot to learn before a proposal makes sense.

Clear stages and agreed criteria give salespeople a better idea of what needs to happen next and give managers a more reliable view of how deals are progressing.

Although, occasionally, the next step really is just a meeting.