How we use AI

We apply AI to support our clients and our own business in areas such as: 

  • Enhancing customer service and support 
  • Assisting sales teams with insights and forecasting 
  • Supporting marketing and content creation 
  • Supporting meeting productivity 
  • Automating repetitive processes 
  • Analysing data and producing faster insights 
  • Providing decision support and risk monitoring 
  • Boosting productivity with everyday tasks

Our Principles

Transparency – Clear communication about where and how AI is used. 

Human Oversight – AI supports people; accountability stays human. 

Accuracy & Safety – AI outputs are checked and verified before use. 

Ethical & Fair – AI is applied to avoid bias and ensure inclusion. 

Secure & Compliant – Data is handled responsibly and in line with regulations. 

Sustainable – AI is used to drive efficiency and long-term positive outcomes.