Customer Insights – Data

Customer Insights – Data enables businesses to consolidate, clean, and enrich customer data from multiple sources, creating a unified profile that fuels smarter decision-making. With AI-powered segmentation and predictive analytics, you can anticipate customer needs, personalise interactions, and improve engagement at every stage of the journey.

Key Features

  • Unified Customer Profiles – Combine data from CRM, website, social media, and third-party sources.
  • AI-Powered Segmentation – Identify high-value customers and engagement trends.
  • Predictive Analytics & Insights – Forecast churn, customer lifetime value, and purchase behaviour.
  • Real-Time Data Enrichment – Integrate Microsoft Copilot AI for enhanced recommendations.
  • Customisable Dashboards & Reports – Gain deep visibility into customer trends and interactions.

Benefits

  • Improve Customer Retention – Identify at-risk customers and take proactive action.
  • Drive Data-Backed Decisions – Move beyond guesswork with predictive analytics.
  • Optimise Customer Journeys – Understand preferences and personalise experiences.
  • Enhance Sales & Marketing Alignment – Deliver the right message to the right audience.

Customer Insights – Journeys

Customer Insights – Journeys empowers businesses to create intelligent, automated marketing workflows, ensuring customers receive the right message at the right time, on their preferred channel. With AI-driven personalisation, real-time event triggers, and multi-channel automation, this module helps businesses convert more leads, boost customer loyalty, and drive revenue.

Key Features

  • AI-Powered Personalisation – Tailor campaigns based on real-time customer behaviour. 
  • Multi-Channel Orchestration – Automate engagement across email, SMS, social media, and more.
  • Lead Scoring & Nurturing – Identify high-intent leads and move them through the funnel efficiently.
  • Event-Triggered Journeys – Deliver personalised messages based on customer actions.
  • Integration with Dynamics 365 Sales & Customer Service – Align marketing, sales, and service for seamless customer engagement.

Benefits

  • Increase Engagement & Conversions – Deliver the right message at the perfect moment.
  • Reduce Manual Work – Automate marketing workflows and customer interactions.
  • Improve Lead Quality – Nurture high-value prospects with data-driven targeting.
  • Maximise Marketing ROI – Track and optimise campaign performance with AI analytics.

QGate Helps You Get the Most from Customer Insights

  • Tailored Implementation – We align Customer Insights with your unique business needs.
  • Expert-Led Training – Ensure your team fully leverages AI-powered customer intelligence.
  • Ongoing Optimisation – Continuous support and enhancements to drive long-term success.