QInsight - S2:Ep1 - Co Intelligence

Season 2 - Episode 1: Co-Intelligence

In the opening episode of QInsight Season 2, hosts Steve Clarke and Alastair Jupp are joined by Richard Shotton, behavioural science expert and bestselling author of The Choice Factory, The Illusion of Choice, and Hacking the Human Mind.

The conversation explores how behavioural science and AI intersect, and why understanding human decision-making is becoming more important as AI generates more of our work. Richard reframes CRM as a behavioural dataset, revealing how seemingly mundane data points can become powerful signals when viewed through the right lens.

They discuss cognitive shortcuts, social proof, life events, and why simplicity consistently outperforms complexity. The episode also examines the limits of AI, how poor mental models lead to poor outcomes, and why human judgment remains essential when technology offers endless answers.

It’s a thoughtful exploration of co-intelligence, where behavioural insight and AI work together to shape better decisions, better systems, and better outcomes.