Mipa Paints Boosts Productivity by 15% with Dynamics 365

The Challenge

Mipa Paints specialises in servicing the automotive, industrial, and defence sectors throughout the UK and Ireland. Based in Hampshire, the business was established in 1986 as a subsidiary of the Mipa SE Group, a German leader in the coatings market since 1948.

With ambitious growth goals, Mipa found itself held back by spreadsheets and fragmented systems. Manual processes created inefficiencies, data duplication led to errors, and it became harder to maintain the high standards of service their customers expect. The business needed a CRM solution that could scale, centralise operations, and support customer satisfaction as they grew.

The Journey

Recognising the need for change, Mipa chose Microsoft Dynamics 365. To ensure success, they partnered with QGate for implementation and transformation.

Collaboration was central to the project. The Mipa team felt QGate acted as a true partner, taking the time to understand their unique challenges. With clear communication and a consultative approach, QGate worked closely with the business to design a system that not only replaced spreadsheets but also streamlined core processes.

Through Dynamics 365, approval procedures, document management, and data validation became far more efficient. Customer information was brought together into a single, centralised hub, improving accuracy and accessibility for everyone in the organisation.

The Results

The move to Dynamics 365 delivered a measurable impact. Manual data management tasks were significantly reduced, freeing staff to focus on value-added work. Development cycles for system improvements became faster, enabling quicker responses to business and customer needs.

Centralising customer data improved accuracy, cutting down on duplication and outdated records. This not only strengthened customer service but also laid the foundation for more targeted marketing and better engagement.

To reinforce the benefits:

• Increased efficiency by streamlining approvals, document management, and data validation.
• Enhanced data management through a centralised, accurate source of customer information.
• Faster response times thanks to quicker development cycles and better system flexibility.
• Stronger growth foundations, with Dynamics 365 providing scalability as Mipa continues to expand.

“Since moving away from spreadsheets and fragmented systems, we’ve seen a huge difference in efficiency. Tasks that used to take hours now take minutes, and reporting is 25% faster with Dynamics 365. Having a single system gives us confidence in our data and allows our teams to focus on supporting customers instead of managing admin.” – Alex Morley, Mipa Paints

“With QGate guiding the implementation, we estimate productivity has improved by around 15%. That translates directly into better customer service and frees us to pursue growth with confidence.” – Ben Ware, Mipa Paints

Looking Ahead

With Dynamics 365 in place, Mipa Paints now has the systems to match its ambitions. Greater efficiency, improved data quality, and scalable processes ensure the business can continue its growth trajectory while maintaining the high standards of service its customers expect.