QLab.Milestone
Act when customers are most open to change
Identify moments of change, surface renewal risk, and growth opportunities inside Dynamics 365.
How QLab.Milestone Helps
QLab.Milestone identifies psychologically significant life-stage moments and converts them into clear signals your teams can act on before decisions are made.
- Detects milestone years automatically using the contact’s date of birth
- Assigns behavioural personas that indicate risk, opportunity, or buying intent
- Scores each contact’s commercial impact to focus attention where it matters most
- Alerts teams when customers approach milestone ages or show behavioural shifts
- Triggers tailored sales, customer success, and marketing playbooks at the right time
Strategic Impact
QLab.Milestone enables proactive account management by highlighting predictable moments when customers are more likely to reassess suppliers, invest in change, or disengage.
This helps organisations protect renewal revenue, increase upsell effectiveness, and deliver more relevant engagement based on real behavioural insight rather than guesswork.
Influence decisions before they’re made
We’ll help you implement QLab.Milestone to identify behavioural inflection points, surface risk and opportunity early, and equip your teams to act at the moments that matter most.