Behind the Rebrand: The Story of QGate’s New Look

At QGate, we’ve always been committed to helping businesses grow by offering consultative, tailored solutions that make the most of Dynamics 365 to streamline processes and fuel growth. As our business has evolved, so too have the needs of our clients. To better reflect our approach and values, it became clear that our brand needed to evolve alongside us.

Our new brand isn’t just about a fresh logo or a new colour palette, although we think they look fabulous, it’s about aligning who we are today with the forward-thinking, results-driven solutions we deliver every day. Here’s a behind-the-scenes look at the process that led to the rebrand and why it’s such a pivotal moment for QGate.

Why the Change?

The decision to rebrand was driven by more than aesthetics. Our previous branding had served us well, but it no longer reflected the dynamic nature of our work or the consultative approach we take to helping businesses unlock their potential with Dynamics 365.

Moreover, we found that the old look didn’t reflect who we were as a team. The greys and blues, traditionally techy colours, also gave the impression we were a bunch of very starchy people dressed in suits huddled around laptops looking pensive.

We are not a bunch of starchy people and while we all have laptops, we’ve never huddled around one looking pensive or otherwise.

The branding process began when we re-examined our mission, vision, and values. Since QGate was founded in 1997, our offering and approach have evolved considerably, so what we say about ourselves, how we work, and manage our professional relationships need to evolve too.

This was the genesis for our new brand. However, distilling the behaviours and values demonstrated by a team into words is a delicate process. ‘We’re an awesome bunch of people’ while honest lacks flair.

But, with that process completed we were able to look at how we can translate those statements into a visual design.

We wanted to communicate our mission to be the premier Microsoft Dynamics 365 deployment and recovery partner in the UK and Ireland and, on a deeper level, reflect our collaborative and open approach to how we work with each other and our clients.

The Process Behind the New Identity

From the start, we knew we wanted our rebrand to be about more than just looks; it needed to be authentic and rooted in our values. Here are some of the key elements we focused on during the process:

Consultative Approach: At the heart of what we do is working closely with clients to understand their business needs. This emphasis on partnership and collaboration guided our thinking throughout the rebrand. We wanted the new brand to reflect our role as strategic advisors, not just service providers.

Growth Through Innovation: With Dynamics 365 as a core part of our offering, we’re always looking for ways to help businesses grow and thrive. Our rebrand needed to embody that forward-looking perspective, showing that we’re not afraid to push the boundaries and explore new ideas.

Simplification and Clarity: We aimed to simplify the way we present ourselves, both visually and in messaging. We believe in being clear and transparent with our clients, so it was important that our new branding reflected this. We want to cut through the noise and showcase our core values of integrity, trust, and innovation.

The New Look

The new logo, colour palette, and tagline are bold steps forward for QGate. We moved away from the more traditional blues and greys of our previous brand, embracing a vibrant green palette that symbolises growth and renewal. The logo, with its sleek, modern design, captures the energy of the new QGate, while the tagline underscores our commitment to helping businesses thrive through Dynamics 365.

While the visuals are a big part of the change, the real impact comes from how the new brand reflects the way we work—through insight, innovation, and meaningful partnerships.

What’s Next?

The rebrand isn’t just a one-time event, it’s a step towards a future where QGate continues to grow alongside our clients. The rebrand coincides with a brand-new website, alongside a renewed focus on helping businesses unlock their next big idea with Dynamics 365.

We’re excited to share this new chapter with our clients, partners, and the wider business community. We believe this fresh look and feel will help us communicate more clearly who we are, what we do, and how we can help businesses grow in the years to come.

Thank you for being a part of our journey, and we look forward to helping you achieve your goals with the power of Dynamics 365 and QGate’s expert support.

Explore the new QGate today and discover how we can help unlock the potential of your business.

Working with QGate

To learn more about how QGate can support your business transformation through Dynamics 365, get in touch today to speak to a member of the team.